E-marketing and building a dedicated studio: A pivotal role for "Tafa3ul Saudi Arabia" at the World Internet of Things Conference 2025

I passed Saudi Arabia's reaction Over a period of 3 days, from October 21 to 23, 2025, it provided several of its media services to the “World Internet of Things Conference 2025” and the “Saudi Internet of Things Association”, where the objectives required from Saudi Arabia’s interaction were as follows:

  • Design and implement the electronic marketing campaign for the conference, with the aim of attracting visits and registrations, and stimulating sponsorships for the conference.
  • Implementing a studio within the conference to host senior speakers and CEOs of participating companies.
  • Managing an interactive booth for the benefit of Saudi Arabia's Interaction, to introduce its media service.
  • Producing the promo and documentation for the conference.
  • Producing interviews and news, and broadcasting them through Saudi Arabia's interactive platforms.
  • Hosting media professionals and satellite channels, and managing the conference's media center.

Over the course of the three days, Tafa’ul Saudi Arabia successfully delivered its services through its field team. The Tafa’ul Saudi Arabia booth attracted the attention of many conference visitors and witnessed intensive visits from those interested in the digital content and media industry. Tafa’ul Saudi Arabia did not limit itself to its role as an exhibitor, but rather contributed significantly to supporting the Saudi Internet of Things Association – the conference organizer – by providing a package of integrated media and marketing services.

Video templates and promos

Examples of media interviews

Saudi Arabia Interaction Booth

Saudi Arabia's engagement - World Internet of Things Conference 2025
Saudi Arabia's engagement – ​​World Internet of Things Conference 2025

A number of attendees and specialists commended the newspaper's advanced media performance, emphasizing that the role of "Tafa'al Saudi" has transcended the traditional style of journalism to an influential and targeted digital media that keeps pace with the Kingdom's ambitions to become a global center for innovation and technology.

Continuous support for digital transformation and Vision 2030

Saudi Interaction's participation in this global event reflects its ongoing commitment to supporting the Kingdom's Vision 2030, particularly in its area of ​​technology empowerment and digital transformation. It also embodies the newspaper's commitment to being an influential media platform on national issues and a reliable source of specialized content in the fields of technology, entrepreneurship, and digital transformation.

Saudi Arabia's reaction

It is worth noting that the Saudi Interaction Platform is licensed by the Ministry of Media and is one of the most prominent Saudi media platforms, providing reliable news content that reflects the Kingdom’s developments in various fields. It broadcasts Saudi Vision 2030 to Saudi society and the world through its media platforms, presenting this vision in various media, interactive and news formats, in more than 30 languages. This enhances the Kingdom’s digital presence locally and internationally, through 6 specialized media arms, on social media platforms, with the number of its followers exceeding 7 million users.

Under the slogan "Telling Saudi Stories... To Inspire the World!", the Saudi Interaction Platform works to express Vision 2030 as a primary national media goal, highlighting development projects across all sectors, including national projects and initiatives, in an interactive and creative manner. This makes it a trusted platform that reflects the Kingdom's image to the world, while also offering its services in building an influential media presence.

Ali participated:

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