Media crisis management and content creation: Saudi Arabia's experience interacting with the New Zealand Embassy in Riyadh
“Saudi Arabia’s Interaction implemented a unique project in collaboration with the New Zealand Embassy in Riyadh to promote undergraduate and postgraduate education in New Zealand through a digital campaign that focused on highlighting the quality of education and the safe and culturally diverse environment. During the campaign, the world witnessed the Christchurch attacks, which posed a challenge in managing public perception of New Zealand in the Arab region. And with […]
Umm Al-Qura University: A successful digital campaign on World Tourism Day 2018
In 2018, the Department of Tourism and Hospitality at Umm Al-Qura University celebrated World Tourism Day under the theme “Tourism and Digital Transformation” with an interactive event held at Makkah Mall. The event was attended by university leaders and partners from the public and private sectors. It aimed to highlight the digital transformation of the Saudi tourism sector and align with the goals of Saudi Vision 2030 in empowering youth and supporting innovation in tourism.
The volunteer work festival of the Charitable Society for Social Services in Madinah: A model of community and media impact
In support of national efforts to promote a culture of volunteerism and strengthen community engagement, the Madinah Volunteer Work Festival was launched under the patronage of His Royal Highness Prince Faisal bin Salman bin Abdulaziz and organized by the Charitable Society for Social Services under the slogan "My Community... My Responsibility." The festival aimed to spread the values of participation and cooperation among individuals and institutions through more than 47 diverse activities.
Safe Anesthesia Campaign: A collaboration between the Ministry of National Guard Health Affairs and the Saudi Society of Anesthesiology
As part of its social responsibility to raise health awareness in the Kingdom, the Safe Anesthesia Campaign was launched in collaboration between the Ministry of National Guard Health Affairs and the Saudi Society of Anesthesiology. The campaign aims to simplify anesthesia concepts and reassure patients about medical procedures before, during, and after surgery. Saudi Arabia's participation as a creative partner in the campaign contributed to a new approach to medical awareness, relying on content creation and motion graphics. […]
KONE Saudi Arabia in cooperation with Civil Defense: A national safety campaign that transforms awareness into behavior
In a pioneering awareness initiative, Saudi Arabia's Tafaaul program, in collaboration with the Civil Defense Directorate, implemented a comprehensive campaign for KONE Saudi Arabia. The campaign aimed to raise public awareness about the safe use of elevators and escalators in public places and during Hajj and Umrah seasons. Held as part of World Civil Defense Day activities, the campaign highlighted the importance of adhering to safety procedures and avoiding risks, delivering messages in a clear and accessible manner.
A comprehensive media strategy for Dalil Türkiye Company
Saudi Arabia's Interaction developed and implemented a comprehensive media strategy to transform the challenges facing Dalil Turkey into opportunities, aiming to attract investors from the Gulf market to the Turkish real estate market. The scope of work was as follows: Duration: 2012 – 2018; Challenge: Attracting investors from the Gulf and Arab countries, particularly Saudi Arabia, to a competitive market like the Turkish real estate market; Strategy: Developing and implementing media strategies […]
General Organization for Social Insurance
Tafaafil Saudi Arabia assumed responsibility for managing the General Organization for Social Insurance's Facebook page in English, Filipino, and Urdu. The scope of work was as follows: Challenge: To raise awareness among non-Saudi workers about the occupational hazards and safety system and the compensation due in case of work-related injuries, particularly regarding the accuracy of salaries and benefits. Strategy: To develop innovative interactive strategies for managing the Facebook page, focusing on continuous communication […]
