Takida Pharmaceuticals: Leading media presence in pharmaceutical product launches through a corporate communications strategy
Between 2012 and 2015, Tafaaul Saudi Arabia implemented a series of specialized media projects for Takeda Pharmaceuticals, one of Japan’s leading global pharmaceutical and research companies. This collaboration was part of a corporate communications plan aimed at strengthening Takeda’s presence in the Saudi and Gulf markets by managing the media launches of its new pharmaceutical products and building a positive brand image.
Media crisis management and content creation: Saudi Arabia's experience interacting with the New Zealand Embassy in Riyadh
“Saudi Arabia’s Interaction implemented a unique project in collaboration with the New Zealand Embassy in Riyadh to promote undergraduate and postgraduate education in New Zealand through a digital campaign that focused on highlighting the quality of education and the safe and culturally diverse environment. During the campaign, the world witnessed the Christchurch attacks, which posed a challenge in managing public perception of New Zealand in the Arab region. And with […]
Umm Al-Qura University: A successful digital campaign on World Tourism Day 2018
In 2018, the Department of Tourism and Hospitality at Umm Al-Qura University celebrated World Tourism Day under the theme “Tourism and Digital Transformation” with an interactive event held at Makkah Mall. The event was attended by university leaders and partners from the public and private sectors. It aimed to highlight the digital transformation of the Saudi tourism sector and align with the goals of Saudi Vision 2030 in empowering youth and supporting innovation in tourism.
National Trading Company and King Long: 20 years of partnership in sustainable transportation solutions
“To mark 20 years of partnership between the National Trading Company (NTC) and King Long, Saudi Arabia’s Interaction implemented a comprehensive media campaign to highlight the journey of success and excellence in the field of modern and sustainable transportation within the Kingdom. The campaign focused on highlighting the qualitative transformation in the transportation sector, and the role of the Saudi-Chinese partnership in supporting infrastructure and logistics services through smart transportation solutions.”
The volunteer work festival of the Charitable Society for Social Services in Madinah: A model of community and media impact
In support of national efforts to promote a culture of volunteerism and strengthen community engagement, the Madinah Volunteer Work Festival was launched under the patronage of His Royal Highness Prince Faisal bin Salman bin Abdulaziz and organized by the Charitable Society for Social Services under the slogan "My Community... My Responsibility." The festival aimed to spread the values of participation and cooperation among individuals and institutions through more than 47 diverse activities.
A comprehensive media strategy for Dalil Türkiye Company
Saudi Arabia's Interaction developed and implemented a comprehensive media strategy to transform the challenges facing Dalil Turkey into opportunities, aiming to attract investors from the Gulf market to the Turkish real estate market. The scope of work was as follows: Duration: 2012 – 2018; Challenge: Attracting investors from the Gulf and Arab countries, particularly Saudi Arabia, to a competitive market like the Turkish real estate market; Strategy: Developing and implementing media strategies […]
Ministry of Information – UNESCO – Media Coverage and Content Creation
Saudi Arabia's Interaction team assumed responsibility for media coverage and content creation that reflects the Kingdom's identity and aligns with the culture of each country. Project objectives: To enhance the Kingdom's media image on the international stage. To highlight the Kingdom's achievements and vision through strategic media campaigns. To ensure multilingual communication to reach a global audience. To professionally manage media content and crises. Strategy: To establish a presence in more than nine key international markets. […]
