National Trading Company and King Long: 20 years of partnership in sustainable transportation solutions

Celebrating achievements spanning decades of innovation and collaboration

“To mark 20 years of partnership between the National Trading Company (NTC) and King Long, Saudi Arabia’s Interaction implemented an integrated media campaign to highlight the journey of success and excellence in the field of modern and sustainable transportation within the Kingdom.
The campaign focused on highlighting the qualitative transformation in the transport sector, and the role of the Saudi-Chinese partnership in supporting infrastructure and logistics services through smart transport solutions.”

Saudi Arabia's role in implementation

Saudi Arabia's Tafakool took the lead from concept to implementation through a package of integrated services that included:

• Writing content and press releases in Arabic and English.
• Developing the media campaign and designing informational and visual reports.
• Coordinating press coverage across local and international media outlets.
• Preparing comprehensive media bulletins and reports on the campaign results.

Campaign objectives

The campaign was centered around three main objectives:

• Documenting 20 years of collaboration between the two companies.
• Highlighting the partners’ commitment to developing sustainable transport in the Kingdom in line with Saudi Vision 2030.
• Enhancing corporate awareness of the King Long brand and its position in the local and global market.

Results in numbers

“The campaign achieved widespread coverage in local and Arab media, and included more than 37 media items, including articles, television and radio coverage, and digital content.
The coverage recorded more than 22.5 million views, with an advertising value equivalent to 225 Saudi Riyals, and an estimated total value exceeding 675 Saudi Riyals, reflecting the strength of the media influence and the market's confidence in the two brands.”