Saudi Arabia's Interaction developed and implemented an integrated media strategy to transform the challenges facing Dalil Türkiye into opportunities, with the aim of attracting investors from the Gulf market to the Turkish real estate market. The scope of work was as follows:
Duration: 2012-2018
the challenge:
Attracting investors from the Gulf and Arab countries, especially from Saudi Arabia, to a competitive market like the Turkish real estate market.
The strategy:
Developing and implementing innovative and integrated media strategies that focus on effective and sustainable communication, including: media coverage, digital marketing, celebrity management, content management, crisis management, and social media management.
Examples on implementation And the results For the year .:
coverage Informative:
- More than an hour and a half of television coverage was required.
- more than an hour On the radio.
- Over 850 Coverage in various print and online newspapers.
- The approximate advertising value exceeded More than 2 million Saudi Riyals.
means Communication Social:
- Increase Facebook page likes by 306%.
- Followers on X (formerly Twitter) grew by 298%.
- Access to more than 95 One million viewers, most of them from Saudi Arabia.
Achievement:
- Attracting 350 businessmen to Istanbul and 3000 Saudi families, without incurring travel and accommodation costs within one year.
