Saudi Arabia's Interaction took on the responsibility of media coverage and creating content that reflects the Kingdom's identity and is compatible with the culture of each country.
Project goals:
- Enhancing the Kingdom's image in the media on the international stage.
- Highlighting the Kingdom’s achievements and vision through strategic media campaigns.
- Ensuring multilingual communication to reach a global audience.
- Managing media content and crises professionally.
Strategy:
- Being present in Over 9 Major international markets.
- Production and distribution of impactful media content In 6 languages “Arabic – English – French – Russian – Chinese – Spanish.”
- Managing a media operations room to monitor and track news as it happens.
- Distributing exclusive interviews with official spokespeople, articles, and press releases through global media outlets, thus enhancing Saudi Arabia’s position as a leading global media and cultural destination.
- Developing a guide for managing media crises, with immediate response plans.
- A unified media communication protocol was established to ensure consistency in official messages.
Achievements:
- The Kingdom's media messages reach millions of viewers and followers through the most prominent international channels.
- Positive international media coverage in the target markets.
- Managing crises proactively and protecting the Kingdom’s media image, thus strengthening trust between the Ministry of Information and global media platforms.
- To enhance Saudi Arabia’s position as a leading global media and cultural destination.
