KONE Saudi Arabia in cooperation with Civil Defense: A national safety campaign that transforms awareness into behavior

Safety first… a shared responsibility

“In a pioneering awareness initiative, Saudi Arabia’s Interaction implemented a comprehensive campaign for KONE Saudi Arabia in cooperation with the Civil Defense Department, aimed at raising community awareness about the safe use of elevators and escalators in public places and during Hajj and Umrah seasons.

The campaign came as part of the activities of World Civil Defence Day, to highlight the importance of adhering to safety procedures and avoiding risks, while presenting the messages in a simple human and visual way that makes them closer to the recipient and more applicable in daily life.”

Saudi Arabia's role in implementation

For four months, she led Saudi Arabia's reaction The planning, creation, and production phases of the entire campaign.
From concept to final delivery, in an integrated experience that combined the national message with a creative digital presence.

The work included:

Creating the creative idea and developing the campaign identity under the slogan “Be safe”.
Writing awareness texts and dialogues aimed at families, children, and visitors to public places.
Producing 10 awareness motion graphics videos with two distinctive female voices, in a simple and relatable conversational style.
Design a series of visual infographics that explain safety procedures in a straightforward and engaging way.
Managing the campaign's digital publishing through KONE's Twitter and Instagram accounts, and coordinating media messages in cooperation with the Civil Defense.
Producing materials specifically for the Hajj season to promote visitors' awareness of the proper use of stairs and elevators in crowded areas.

The goal: To transform safety instructions into an interactive experience that the public can easily engage with and retain mentally.

Creative value

The campaign presented a unique model in integrating technology with human awareness, as Saudi Arabia’s interaction succeeded in transforming safety messages into easily accessible visual content that combines realism, corporate identity, and social dimension.

The project was distinguished by its combination of high-quality production and simple, clear messages, making it one of the most prominent models in awareness campaigns that bring together the private sector and government agencies.

Message and Excellence

Through this collaboration, KONE Saudi Arabia and Saudi Arabia's interaction contributed to supporting the Saudi Civil Defense's efforts to spread the culture of public safety.
The experience showed that integration between the public and private sectors is capable of achieving a broad and sustainable societal impact.

Saudi Arabia's Interaction believes that creative content is not just visual production, but an effective tool for changing behavior and raising awareness.
This makes it a reliable partner in national campaigns that serve Saudi Vision 2030 in building a more aware and safer society.

Results in numbers

“The campaign achieved tangible and impactful results in terms of digital engagement and community outreach:

An increase of over 100 times in the number of followers during the campaign period.
More than 1.5 million views of visual content from videos and posts.
43 direct interactions (likes, replies, and retweets).
Reaching over 6.8 million potential users.
The campaign's main hashtag exceeded 160 million potential impressions during the Hajj season, according to Twitter analytics reports.

These results represent a leap in KONE's digital presence within the Saudi market, and the campaign has cemented its position as an effective model for creative social awareness.”

Final quote

“We believe that the power of a message lies not only in its visual creativity, but also in its impact on people. Our goal is to transform every campaign into an experience that touches the consciousness and leaves a real impact on society.”