Media crisis management and content creation: Saudi Arabia's experience interacting with the New Zealand Embassy in Riyadh
“Saudi Arabia’s Interaction implemented a unique project in collaboration with the New Zealand Embassy in Riyadh to promote undergraduate and postgraduate education in New Zealand through a digital campaign that focused on highlighting the quality of education and the safe and culturally diverse environment. During the campaign, the world witnessed the Christchurch attacks, which posed a challenge in managing public perception of New Zealand in the Arab region. And with […]
