Takida Pharmaceuticals: Leading media presence in pharmaceutical product launches through a corporate communications strategy
Between 2012 and 2015, Tafaaul Saudi Arabia implemented a series of specialized media projects for Takeda Pharmaceuticals, one of Japan’s leading global pharmaceutical and research companies. This collaboration was part of a corporate communications plan aimed at strengthening Takeda’s presence in the Saudi and Gulf markets by managing the media launches of its new pharmaceutical products and building a positive brand image.
Safe Anesthesia Campaign: A collaboration between the Ministry of National Guard Health Affairs and the Saudi Society of Anesthesiology
As part of its social responsibility to raise health awareness in the Kingdom, the Safe Anesthesia Campaign was launched in collaboration between the Ministry of National Guard Health Affairs and the Saudi Society of Anesthesiology. The campaign aims to simplify anesthesia concepts and reassure patients about medical procedures before, during, and after surgery. Saudi Arabia's participation as a creative partner in the campaign contributed to a new approach to medical awareness, relying on content creation and motion graphics. […]
