Takida Pharmaceuticals: Leading media presence in pharmaceutical product launches through a corporate communications strategy
Between 2012 and 2015, Tafaaul Saudi Arabia implemented a series of specialized media projects for Takeda Pharmaceuticals, one of Japan’s leading global pharmaceutical and research companies. This collaboration was part of a corporate communications plan aimed at strengthening Takeda’s presence in the Saudi and Gulf markets by managing the media launches of its new pharmaceutical products and building a positive brand image.
