Umm Al-Qura University: A successful digital campaign on World Tourism Day 2018
In 2018, the Department of Tourism and Hospitality at Umm Al-Qura University celebrated World Tourism Day under the theme “Tourism and Digital Transformation” with an interactive event held at Makkah Mall. The event was attended by university leaders and partners from the public and private sectors. It aimed to highlight the digital transformation of the Saudi tourism sector and align with the goals of Saudi Vision 2030 in empowering youth and supporting innovation in tourism.
